I have recently completed a Visual Communication
degree at Queensland College of Art, alongside with
previously graduating from Design College Australia,
Brisbane. My work consists of a combination of digital
and hand generated methods—with an infatutation for
typography and publication design.
Petersen’s Quality Meats is a small butcher located
in New Farm, Brisbane. It is a family-owned business,
established in 1901. Its heritage and traditions are the
main reasons for its success, alongside the quality of
assorted meats on offer.
This re-brand expresses the heritage and relationships
which have been around since 1901. The logo concept
is a reflection of the father and son’s relationship. The stock
of the business cards resembles the appearance of meat.