CHE   ANNE PROUD

• The Parental Lie Kit is an awareness piece, expressing
  the damages that little white lies have on children. The
  importance of this piece is to engage parents, persuading
  them to never tell a little white lie again. These lies often
  occur when parents are attempting to get out of an awkward
  situation or simply to make their children happy. Parents
  believe in teaching their children to tell the truth, but in
  reality most parents are guilty themselves—uttering
  these little white lies.
• 
  Influenced by the Fluxus movement, Fluxus kits were
  made for interaction and were used as a form of expression
  to improve upon ordinary life. A box assemblage was
  created to materialise this concept.
  
  
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Heaven’s Gate was a UFO-based religious cult, founded
in the 1970s. In 1997, thirty-nine suicide deaths in San
Diego California, were found with direct relation to the cult.

Taken over by leader Marshall Applewhite, this cult was
occupied with ordinary people. Heaven’s Gate typeface
was designed to reflect their beliefs of extraterrestrial
life. This custom designed typeface is displayed through
a poster and booklet design. The notion of cults being
excessively structured and uniform is conveyed through
the letterforms and stroke widths. The unusual letterforms
reflect cult tendencies to do the unexpected. The booklet
and poster were shotunder fluorescent light, exposing the
feeling of The Next Level.

• OzCo Williams is a cinema advertising company, helping
  local businesses get their names up onto the big screen.
  They are a small, friendly business with access to over
  twenty selected cinemas throughout Queensland.
• 
  OzCo Williams is similar to a premixed baking kit—full
  of many ingredients. OzCo Williams prepares everything
  for their client, making it an easy and cost-effective process.
  The logo was a combination of their friendly personality
  and the cohesiveness of their business. An overall
  expression was created through a raw take on cinema,
  giving them the opportunity to branch out with their endles
  s advertising possibilities.
  
  
  
  
  
  
  
  
  
  
  
  
  

• ARcommenT““ is a free publication, handed out to
  the Australian public. Promoting world wide artists,
  this publication not onlyshowcases,but also creates
  a culture for both thought and feedback.
• 
  The idea is to educate about new and upcoming artists
  from around the globe. The yellow areas placed throughout
  the document are to entice reader commenting. Not a
  standard publication, ARcommenT”” assists people to
  act—writing their own thoughts about each feature. On
  the last page, aself-addressed envelope is attached,
  asking readers to return the publication to the original
  artist, revealing their thoughts in the process.
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

• My Artist Book was encapsulated around twelve
  questions that had to be answered truthfully by
  yourself. Titled Chronicles & Confessions, it explores
  my many journeys, beliefs and interests. It covers
  a range of mixed mediums including illustration,
  photography and typography.
• 
  Various techniques were used throughout to add
  texture and showcase my love for experimentation.
  The binding was hand crafted utilising the perfect
  bound technique with a custom case, created to
  protect and hold it all together. The Artist Book
  incorporated digital and hand generated prints.